Upgrade and Changes

How do you know when it’s time to upgrade your web site? You may be receiving recommendations to improve your site only months after it was initially launched. Can you really be expected to invest more money in your site so soon? The answer is probably not. However, it is important to understand that your web site is not a static entity that rarely changes. Like the Internet itself, your site should constantly expand and develop.

So when do you upgrade? Below I provide a list of questions that should give you an indication of whether now is the time. If you find that the answer to many of these questions is yes then its probably time for you to improve your site.

• Does your competition have functionality and features that you don’t have?
• Does the design of your site look dated when compared to others?
• Does your site fail to show new product lines or still feature out of date products?
• Has your business model changed so that the content on your site is not relevant in many places?
• Are users not staying on your site as long as they used to?
• Are your visitors leaving after only a few pages?
• Are the hits on your site failing because you are seeing less repeat traffic?
• Are you seeing a drop in leads, contacts or sales through your web site?